Articles for February 6th, 2019

Boomers are the largest generation in history – so how do you make sure they can use your website?

Our population is ageing. Boomers are the largest generation in history. They also have significant buying power. So how should you ensure that they can use your websites and mobile apps? Digital technologies, and the accessibility opportunities they offer, have a huge amount to offer to people who are ageing. So here are some insights from my interview with Andrew Arch, who led the WAI-AGE work at W3C on the link between accessibility standards and ageing. Are the needs of people with disabilities and people who are ageing the same? Do older people use screen readers? Do the colours you use on a site matter? If older people prefer tablets and smartphones to computers, what is the main thing they dislike about browsing sites on touchscreens? How do you get people to relate to disability as a personal thing, rather than a technical solution? Find out here…

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