BBC case study: proving Return on Investment (ROI) from accessibility

The BBC is the world’s leading public service broadcaster. They have always had a value to place audiences at the heart of what they do and celebrate diversity. Our founder, Jonathan Hassell, when he was BBC Head of Usability & Accessibility, was tasked with proving the value of digital accessibility to the BBC, and to sustain and grow the corporation’s commitment to inclusion over time. Find out how he did this by: maximising the audience for services, minimising reputational risk and customer complaints, and creating positive reputational value by ensuring people with disabilities knew about accessibility improvements, winning accessibility awards, and sharing best practice publicly…

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How new accessibility standard ISO 30071-1 helps developers

There’s a new international accessibility standard out – ISO 30071-1 – about embedding accessibility in your organisation and processes. So why should developers care? Aren’t the WCAG checkpoints for developers, and the new ISO for the product/project managers? Does it give developers any solutions for tricky accessibility challenges that they may face? Like how do they get the training they need to deliver accessibility; how to choose between WCAG 2.0 and 2.1; what requirements to use if they’re doing native apps; how to select code libraries that are accessible; what browser and assistive technologies they should test with, or should they just wait for an audit? Find out here…

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Measuring your return on investment from improving accessibility – Digital Accessibility Experts Podcast 6

The business case for accessibility is really important for motivating organisations to invest in improving the accessibility of their digital products. But the identification and measurement of the return on that investment is the thing that will keep them making accessibility a priority over time. So in this month’s podcast we’re talking about all the different ways you can capture whether the time and money that you’ve spent on accessibility has been worth it.  We’ve some great insights on: how accessibility can turn reputational challenges to PR wins; how accessibility can help maximise your number of customers, and minimise the costs of customer service; does accessibility really improve your SEO; and can accessibility help you recruit and retain a diverse workforce. Check it out here…

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Why did we need another accessibility standard? – the birth of ISO 30071-1

Many people have said “2019 is the year inclusive design goes mainstream”. No wonder that this month’s Global Accessibility Awareness Day gained more interest than ever before. But if inclusive design and digital accessibility are “so hot right now”, how do we help organisations to adopt it as part of the way they work? And how do we help them do that efficiently, drawing from the experience of people who’ve been working on this for decades? We believe this week’s publication of ISO 30071-1 is a great step forwards in answering these questions. Here’s the story behind why our CEO spent a lot of time and energy over the last few years leading the process to take British Standard BS 8878 and turn it into an international Standard…

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ISO 30071-1: Announcing a new international accessibility standard to help organisations embed inclusive design

We are delighted to announce that the new International Standard ISO 30071-1 has been published to help organisations all over the world embed accessibility in their organisations and digital production processes. Find out all about the new Standard here, from its project lead, our CEO Jonathan Hassell…

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What success in embedding accessibility looks like – video interview with GAAD’s Jennison Asuncion

Global Accessibility Awareness Day (GAAD) has arrived again. To celebrate, we’re publishing a video interview with Jennison Asuncion – one half of the team who created the idea, and a good friend of Hassell Inclusion. Jennison’s a well-known advocate for accessibility, who now heads up accessibility at LinkedIn. Watch the video to find out: why Jennison is so passionate about accessibility; how he and Joe Devon came up with the idea behind GAAD; how he embedded accessibility into the ways of working at his old employer – a bank in Canada; and how BS 8878 can help other organisations to do the same. Check it out here…

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Which of Drupal and WordPress is the most accessible content management system? – Digital Accessibility Experts Podcast 5

Most websites these days are created via some form of Content Management System (CMSes). There are lots of CMSes out there. So how do you choose the right one for you? One thing you could think about is how well the CMS allows you to create websites that are accessible. Graham Armfield in our team has been working to make WordPress accessible for years. And Mike Gifford, who has been leading accessibility work on Drupal, is another good friend of ours at Hassell Inclusion. So in this month’s podcast we’ve put them together to discuss their work. Check it out here…

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What’s new in Accessibility in 2019 – standards, authoring tools, frameworks and design thinking

In my final blog on advances in the Accessibility Ecosystem in 2019 I complete the picture, discussing advances in: disabled people’s awareness of, access to, and training in using assistive technologies (ATs); standards for developing software (websites and apps) to work with those ATs; updates in the accessibility of Content Management Systems & JavaScript frameworks; updates in the embedding of accessibility into design patterns and design thinking; and how new standards for embedding accessibility into team processes bring it all together. Check it out…

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Figure and figcaption – extended alternate text for screen readers?

The usual way of making images accessible for people who can’t see them is to provide alternative text using the alt attribute of the element. However, in many websites, images are presented with caption text to explain to sighted users what the image is showing. This is effectively an alternative text for the image, but there’s no ‘programmatic’ linkage for screen readers to pick up. HTML5 introduced the <figure> element as a container that could be used for images, and <figcaption> for their alternative text. So could this be used as a good way of handling images with captions, for everyone?

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An international perspective on the business case behind accessibility – video interview with Axel Leblois

After many years, it feels like the business case for accessibility and inclusive design is becoming better understood and acted upon in businesses. This is a clip from an interview I captured with Axel Leblois from G3ict when he was in London a few years ago, where he speaks about the 3 key reasons organisations believe getting involved with accessibility is good business sense, from his perspective as the lead of the UN’s global initiative for accessible ICT. Check it out here…

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