BBC case study: proving Return on Investment (ROI) from accessibility
The BBC is the world’s leading public service broadcaster. They have always had a value to place audiences at the heart of what they do and celebrate diversity. Our founder, Jonathan Hassell, when he was BBC Head of Usability & Accessibility, was tasked with proving the value of digital accessibility to the BBC, and to sustain and grow the corporation’s commitment to inclusion over time. Find out how he did this by: maximising the audience for services, minimising reputational risk and customer complaints, and creating positive reputational value by ensuring people with disabilities knew about accessibility improvements, winning accessibility awards, and sharing best practice publicly…