How 'Inclusive Design for Organisations'
and 'Inclusive Design for Products' can help you

Why you need our books

Most organizations are oblivious to, or terrified about, web accessibility

You may be aware that 20% of your customers – people with disabilities – could be clicking away from your websites or mobile apps every day, not having bought anything or found the information they wished to find.

You may have heard from one of this 20%, complaining about problems you can’t reproduce, and asking for what seem like impossible fixes.

Your web teams may have read the industry standard WCAG 2.0 guidelines, but found them impenetrable. Worse, your designers may claim the guidelines are a creative straightjacket that tells them everything they can’t do, but very little about why.

You may have heard that your organization could be sued if you don’t do the right thing, but you don’t know how far they need to go to prevent that.

And you don’t know if there’s anything in it for you other than risk mitigation.

There is another way

In these books award-winning international accessibility thought-leader, Jonathan Hassell, will take you on a journey to transform your organization to consistently achieve the creation of websites and mobile apps that are usable for all your customers, at the most efficient cost.

He’ll show you how, through following a clear, strategic business-aligned framework – the ISO 30071-1 Standard on Web Accessibility – you can work out what your organization has to win from accessibility, how to embed the policies and processes necessary to consistently achieve that aim throughout your organization, and how to measure the return on your investment.

As a bonus, the books also includes insights and case-studies from leading accessibility experts worldwide who have done this embedding in their organizations, and comes with a free library of downloadable support tools, templates, podcasts and videos to help you on your journey to accessibility maturity.

Book 1: Inclusive Design for Organisations
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Book 2: Inclusive Design for Products
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The 5 keys to the Hassell Inclusion Way: Expand Awareness, Embed Strategy, Enable Process, Measure Effects, Continually Evolve

Brief summary of how ISO 30071-1 can help you

20% of the population of most countries have a disability. Another 20-25% have accessibility needs due to ageing.

ISO 30071-1 helps you create digital products so this 40-45% of the population can use them.

It helps you embed inclusive design in your organisation – to understand what you have to gain from it and to make it business-as-usual most efficiently

  • by embedding it in policies like procurement,
  • by getting support from experts,
  • and training your teams so they know what to do themselves

It also helps you embed inclusive design in your product development process:

  • how the different purposes and audiences of products change the way you do accessibility
  • what accessibility guidelines to use when you’re creating mobile apps
  • how to make sure technology enablers like CMSes and JavaScript libraries can deliver accessibility
  • how to embed accessibility efficiently into your team’s sprint and test planning
  • how to prioritise between accessibility fixes when you can’t do everything for everyone
  • and how to let users know of any accessibility deficiencies when your product goes live and give them a way of contacting you

Using ISO 30071-1, each member of the team knows what they can do to help make products appeal to the widest possible audience, to uphold your brand values, and minimise any legal risk.

Praise for the books

“For someone who is looking to begin the process of implementing accessibility practice into their organisation, I see this volume as essential.”
– Jennison Asuncion, Head of Accessibility Engineering Evangelism, LinkedIn and Founder of Global Accessibility Awareness Day

“A book that should be on the shelf of every head designer or strategist of any company that sells a product or government agency that seeks to include all of its employees and constituents.”
– Elianna James , Director of Accessibility Training, Be Accessible Inc.

“Jonathan Hassell is one of the shining lights of the global digital accessibility campaign. At the BBC, he ensured that disabled people could access content for both education and leisure. With BSi, he oversaw the development of the first British Standard on web accessibility. Now he has done the very thing most effective professionals dread doing: he has taken the time and the effort to put all he knows in a book so that anyone with any influence over the way digital systems are designed can do their part to ensure disabled people are included in the digital future.  The writing is human, personable and written from the perspective of one who understands the challenges ahead but believes a better future is well within our collective grasp.”
– Julie Howell, Communication Coach & Lead author of PAS/78

As featured in (external link)

Read article in The Guardian

About the author

Professor Jonathan Hassell has over 18 years’ experience of embedding accessibility within digital production teams in FTSE 100 and Fortune 500 companies worldwide. He set the accessibility standards and strategy for BBC Future Media, and authored ISO 30071-1 and BS 8878 to help share this best-practice with other organizations to help them get more customers by making their goods and services easily available to disabled and older people.

With 17 video case-studies from global accessibility experts including:

  • Axel Leblois (G3ict, USA) on how accessibility laws are created
  • Lainey Feingold (Law Office of Lainey Feingold, USA) on how accessibility laws are litigated
  • Makoto Ueki (InfoAxia, Japan) on effective accessibility training
  • Judith Fellowes (UX researcher, UK) on understanding disabled and older people’s use of the web
  • Shawn Henry (uiAccess, USA) on accessibility personalization
  • Jennison Asuncion (LinkedIn, USA) on how accessibility can be embedded in organisations
  • Debra Ruh on getting a return on your accessibility investment

Get a free chapter of the book and access to your free videos now