Blog - Hassell Inclusion

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	by  Jonathan Hassell
                1 Dec 2011             No Comments »     Filed under: BS8878, Hassell Inclusion website, Implementing BS8878
Implementing BS 8878 step 3: user research to find the size and needs of your web product’s audiencesWhat do you know about your website’s target audiences? How they use the web. What they might want from your site. What do you really know? Are they like you or very different? And isn’t it a good idea to spend some time and effort working that out before you start creating something for them? Because if you don’t understand the users you are creating the site for, even if you create a usable site, it may not be one they actually want…
Tags: accessibility, bbc iplayer, delighting audiences, disability, disability statistics, implementing BS8878, internet use statistics, potential target audience, user research

	by  Jonathan Hassell
                10 Nov 2011             3 Comments »     Filed under: BS8878
For World Usability Day: The state of accessibilityToday is World Usability Day. To celebrate I’m spending my day with User Vision in Edinburgh presenting on accessibility and BS8878 to audiences I don’t normally get the chance to talk with. Here’s a (subtitled) video of a discussion between User Vision’s CEO, Chris Rourke, and I on the current state of accessibility. And, in […]
Tags: barriers to accessibility, BS8878, business case for accessibility, global accessibility awareness, Hassell inclusion, uptake of BS8878, user-testing vs WCAG audits

	by  Jonathan Hassell
                12 Oct 2011             6 Comments »     Filed under: Inclusion paradigms
Beyond Inclusion and Reverse Inclusion: how fully engaging with the needs of disabled and elderly people can turbo-charge innovation and profitabilityTwo weeks ago BBC Something Special launched a great set of ‘Out and About’ web games for children with learning difficulties. This is the latest in a ‘Beyond Inclusion’ category of websites which are aimed at the particular needs and capabilities of specific disabled audiences. Going deeper into really listening and designing for the wide range of needs of disabled and elderly people can be very challenging. But innovation often follows a challenge. And innovation is the lifeblood of most successful companies. The world regularly becomes a better place for everyone when we concentrate on taking the needs of disabled and older people more seriously. Over history, there are many examples of these ‘Beyond Inclusion’ products becoming mainstream successes. And, yes, there is money to be made…
Tags: accessibility, beyond inclusion, disability, elearning, Hassell inclusion, innovation, Jonathan Hassell, reverse inclusion, SEN, user experience

	by  Jonathan Hassell
                30 Sep 2011             1 Comment »     Filed under: BS8878, Hassell Inclusion website, Implementing BS8878
Implementing BS 8878 step 2: Accessible to whom? Audiences, trade-offs and Inclusive designYour audience are the people who will make your site successful or not. They are your most important stakeholders, and your only way of managing them is to try to understand their needs and desires and find some way of meeting them through your site. Ensuring that as many people in your primary and secondary audiences can use your website, whatever their abilities or disabilities, is a great way of maximising your customer base. But it’s not possible to create a website that includes absolutely everybody. So how do you balance that ideal with what’s practical…
Tags: accessibility, beyond inclusion, disability, implementing BS8878, inclusive design, Jonathan Hassell, reasonableness, SME, target audiences, trade-offs

	by  Jonathan Hassell
                19 Sep 2011             3 Comments »     Filed under: BS8878, Hassell Inclusion website, Implementing BS8878
Ready to launch? How BS 8878 helped this SME’s website get off the groundIf you have no money and need a website for your business right now, does BS8878 help at all, or is it just another ‘nice to have, if I had the time’? Here’s my answer as a series of blogs on the decisions I’ve taken in creating the Hassell Inclusion website. Part one deals with how BS8878 can help you work out how complete your site needs to be before you can put it out there and get yourself a web presence, without making that presence so half-hearted as to score an own goal before you’ve even started…
Tags: accessibility, implementing BS8878, inclusion, minimal viable product, purpose of website, SME, target audiences, unique selling points, user goals, USP

	by  Jonathan Hassell
                13 Sep 2011             1 Comment »     Filed under: Hassell Inclusion blog, Hassell Inclusion website
Real-world accessibility insight: Why you should read the Hassell Inclusion blogToday sees the official launch of the v1.0 website for my new business, Hassell Inclusion. Having left the BBC at the end of July after 9 years, I’m genuinely excited about the opportunity to share the huge amount of experience I was honoured to pick up there more freely than I’ve been able to in the past. On the website you can find the vision for the company and the services that we provide. Part of that vision is continuing the blogging I started when I was at the BBC…
Tags: accessibility, BBC, blog, BS 8878, BS8878, disability, Hassell inclusion, inclusion, innovation, Jonathan Hassell, UI, usability

	by  Jonathan Hassell
                15 Aug 2011             No Comments »     Filed under: Hassell Inclusion website
Welcome to Hassell InclusionHassell Inclusion is an inclusion and accessibility consultancy founded and directed by internationally renowned accessibility expert Professor Jonathan Hassell. Hassell Inclusion provides: strategic thought-leadership in inclusion and accessibility; training and consultancy to embed inclusion in organisations’ business-as-usual processes; leadership to set national and international inclusion standards; and facilitation of innovation in inclusion.

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