When it comes to making digital products and online platforms accessible, there is a tendency to focus on accessibility for B2C customers. However, with social value becoming an increasingly important…
From believing digital accessibility is ‘just about websites,’ to not understanding how it can support business growth, there are many ‘myths’ that are holding back marketers from winning by engaging…
Older consumers have some of the most disposable income of any age demographic. Yet, they are often being let down by a poor online buying experience and comms that doesn’t…
The role of AI-based tools in the advertising and marketing sector is hotly debated. But perhaps one of the most important ways they can add value is in helping to…
Marketers and agencies are increasingly recognising the benefits of recruiting from a more diverse pool of talent, particularly the neurodivergent community. However, according to Jonathan Hassell, CEO of digital accessibility…
Diversity, Equality and Inclusion (DEI) is hitting the headlines. Here Jonathan Hassell urges marketers to step away from the politics and focus on why inclusive representation and design still need…
We’ve all heard of ‘greenwashing’, but what about ‘purple washing’? Here Jonathan Hassell, discusses how paying lip service to disabled consumers could have a damaging impact, both reputationally and commercially.
This year, Strictly Come Dancing’s Chris McCausland has captured the imagination of the British public, mainly as he has no visual reference of the dances he is learning. Each week,…
In our newsletter we share information about digital technology and how it can help people with disabilities and older people.