Insights: Topic: Uncategorised

  • People with varying abilities working together in a small office

    Why digital accessibility should be a B2B priority too

    Media Type: Reports & Articles

    When it comes to making digital products and online platforms accessible, there is a tendency to focus on accessibility for B2C customers. However, with social value becoming an increasingly important…

  • Knight Standing In Front Of Fire Breathing Dragon

    The top 5 digital accessibility myths debunked

    Media Type: Reports & Articles

    From believing digital accessibility is ‘just about websites,’ to not understanding how it can support business growth, there are many ‘myths’ that are holding back marketers from winning by engaging…

  • Today's over-65s are much more tech-literate than previous generations and will continue to expect websites to work for them as they age. The IBM computer cam onto the market in 1981 - more than 40 years ago. A manager who was in their 30s in 1981 is now in their 70s, while a graduate who was 22 in 1981 is now approaching 65.

    Digital ageism: are you ignoring the online needs of older consumers?

    Media Type: Reports & Articles

    Older consumers have some of the most disposable income of any age demographic. Yet, they are often being let down by a poor online buying experience and comms that doesn’t…

  • Woman face to face with a robot

    Three ways AI can improve digital accessibility

    Media Type: Reports & Articles

    The role of AI-based tools in the advertising and marketing sector is hotly debated. But perhaps one of the most important ways they can add value is in helping to…

  • Multicoloured cut our paper men

    Neurodiversity in adland: how to make sure you’re not locking out creative talent

    Media Type: Reports & Articles

    Marketers and agencies are increasingly recognising the benefits of recruiting from a more diverse pool of talent, particularly the neurodivergent community. However, according to Jonathan Hassell, CEO of digital accessibility…

  • Colourful diverse people crowd abstract art seamless pattern.

    Why the DEI debate shouldn’t derail inclusive representation and design

    Media Type: Reports & Articles

    Diversity, Equality and Inclusion (DEI) is hitting the headlines. Here Jonathan Hassell urges marketers to step away from the politics and focus on why inclusive representation and design still need…

  • Coloured shapes with cut outs of people

    Avoiding purple washing: How to be authentic about disability inclusion

    Media Type: Reports & Articles

    We’ve all heard of ‘greenwashing’, but what about ‘purple washing’? Here Jonathan Hassell, discusses how paying lip service to disabled consumers could have a damaging impact, both reputationally and commercially.

  • Large twinkling disco ball on a navy background

    What Strictly Come Dancing can teach marketers about catering for disabled consumers

    Media Type: Reports & Articles

    This year, Strictly Come Dancing’s Chris McCausland has captured the imagination of the British public, mainly as he has no visual reference of the dances he is learning. Each week,…