Avoiding purple washing: How to be authentic about disability inclusion

We’ve all heard of ‘greenwashing’, but what about ‘purple washing’? Here Jonathan Hassell, discusses how paying lip service to disabled consumers could have a damaging impact, both reputationally and commercially. Here, he looks at best practice for disability inclusion in marketing, and some examples of companies who have gotten it right.
Read the full article here https://www.thedrum.com/open-mic/avoiding-purple-washing-how-to-be-authentic-about-disability-inclusion