Delivering Accessible Products

  • 2 x 3.5 hour sessions via Zoom
  • Laptop required
  • Bespoke price on application
  • Max. 15 students

Enables Product Managers, Project Managers and Business Analysts to understand how to play their role in embedding accessibility efficiently throughout the software development lifecycle for sites and apps using ISO 30071-1’s activities. Uses case studies of how real projects have got into difficulty in delivering accessibility to explore how to get it right in requirements analysis, test strategy, sprint and launch planning.

You will learn how to...

Build accessibility into projects through 4 modules, including:

  • What your role is in embedding accessibility into the software development lifecycle, managing its delivery to secure the benefits of accessibility for your product and organisation
  • How the purpose and audiences of your digital product should impact its accessibility requirements and accessibility strategy
  • How to embed accessibility into implementation and test planning, whether you're creating the product internally, buying it from a vendor, or outsourcing its creation to a digital agency
  • How to decide which fixes for issues found in testing to prioritise, based on the time and team resources at your disposal
  • How to make decisions around accessibility at product launch, balancing accessibility against other product needs, and minimising risks from launching products which are not fully accessible

Who is it for?

Suitable for Product Managers, Project Managers and Business Analysts, to effectively play your role in planning, monitoring and delivering accessibility efficiently throughout the software development lifecycle


To you

  • Deliver accessibility right for your specific product, whether it's a public website, mobile app, or an internal digital tool for your teams
  • Plan accessibility into your sprint and test plans so you are able to steer the accessibility conversation during development, stop wasting money by testing accessibility too late, and maximise the likelihood of delivering an inclusive design
  • You will get a copy of our book ‘Inclusive Design for Products’, based on the ISO 30071-1 standard

To your organisation

  • Prioritise the results of accessibility testing when you can’t fix everything, in a practical, risk-sensitive way
  • Balance the completing pressures of launch deadlines and accessibility quality, while mitigating legal and PR risks
  • Turn accessibility from a stress and add-on to a planned part of all your products
  • A key step on your journey to becoming ISO 30071-1 Ready



  • There are no prerequisites for attending this course, other than having practical experience of using Digital Product & Project Management concepts such as the software development lifecycle, agile, scrum, sprints, backlogs and launch planning


  • Laptop required for Zoom and so you can participate in the key training exercises

Meet one of our trainersAbout Jonathan

Jonathan is one of the world's top digital usability & accessibility thought leaders. He has over 20 years’ experience in identifying new directions and challenges in digital accessibility, finding best practice process and technology solutions, authoring international standards and presenting best practices to conference audiences across the world. He delivered the International Accessibility Standard ISO 30071-1 in 2019, which is based on the British Accessibility Standards BS 8878 that …

Find out more about Jonathan

Jonathan's latest thought leadership

Jonathan Hassell

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