Global brand: what could we gain from accessibility, where are we at the moment, and what should we do next?

The brief

The UX team from a world-leading product brand had some experience of accessibility from previous projects and wanted to enable their whole digital team to better understand the opportunities and challenges in making their products and websites accessible for people with disabilities.

Our approach

Early discussions indicated that a Benefits of Digital Accessibility workshop would be a great way of enabling them to gain the understanding they desired. This contained a bespoke ‘lunch and learn’ presentation on the benefits of accessibility for a broad audience of digital and product makers, alongside the results of a mini audit of their site, identifying immediate accessibility risks.

The presentation was followed by a more detailed workshop with representatives of each role in the digital team, looking at key aspects of how each job-role impacts accessibility, and discussing current working practices and opportunities for embedding accessibility within these practices.

We’re always eager to learn from organisations that inspire us. So we were excited about Jonathan bringing us his experience from the BBC. The lunch & learn and workshop were extremely useful and insightful in opening our eyes to what we had to gain from accessibility. It was a great start to helping us incorporate accessibility within our ways of working.

The outcomes

The mini-audit, presentation and workshop provided sufficient motivation for stakeholders and budget to be assigned to better assess, progress, and upskill the digital teams to ensure their website was more accessible to all users. This kicked off a second phase of work.

The second phase started with a more detailed WCAG audit, and user-testing of the website with people with disabilities. From this we gleaned a more comprehensive view of how accessible their site was, and how users with a variety of access needs felt when they used it. The results of this testing were used as examples in a tailored set of accessibility training courses to upskill their designers, developers, and project managers.

We then ran multiple strands of work to help them embed accessibility into the business:

  • Framework: We provided an accessibility framework for the company to share with their suppliers to better communicate their accessibility expectations.
  • Training: We trained them in how to embed accessibility in their design, development and content practices, and to audit their site themselves so they could check the accessibility of work delivered by their staff and suppliers.
  • Accessibility Statement: We helped them create a best-practice accessibility statement in 30 languages, to enable people with disabilities to understand how to get the best experience from their sites, and how to contact them if they had any difficulties using the sites.



Intrigued? Check out our services...

Contact Us About Our Services
  • We provide two options, we can do our prioritised WCAG Compliance Audit, or our unique Live Accessibility Audit. This interactive review with your team finds accessibility issues in your key customer journeys, allows you to document them in your bug-tracking system and even be fixed in the room. It’s quicker and more empowering for your product teams. And we can also train your QA staff to do full audits themselves.

  • A set of courses to empower and equip key members of the product team - for product managers, business analysts, designers, developers, content authors, QA testers, auditors, user testers and more. Choose which are most important to you, to ensure you deliver accessibility every time.

  • A short workshop to help you build the case for, and put inclusion and accessibility right into the heart of your digital products, understand what it takes to embed this across your organisation, and how to use the benefits of digital accessibility to meet your organisation’s business goals. You can attend a public workshop, or we can deliver a bespoke workshop on your premises.


  • Innovation Programme

    Key: Continually Evolve

    A programme to help your digital teams think differently by engaging with disabled people's needs, inspiring them to deliver innovations in your proposals and products.

  • Accessibility Support Community

    Key: Continually Evolve

    Become part of our Accessibility Support Community to keep up to date with advances in accessibility standards and assistive technologies.

  • Accessibility ROI Benchmarking

    Key: Measure Effects

    A programme which builds on the Accessibility ROI Workshop, supporting you to introduce mechanisms to measure and analyse your key return on investment elements.

  • Accessibility ROI Workshop

    Key: Measure Effects

    A workshop that looks at the different elements of return on investment from accessibility, and how to identify and measure which are most important for your organisation. For example: value of increasing customers, positive PR, minimising customer complaints, and the value of being able to sell services into markets where accessibility is a procurement requirement.

  • Leaders in Accessibility

    Key: Embed Strategy

    A comprehensive programme for key staff who you want to become digital accessibility advocates within your organisation. Delivers training and support for implementing your accessibility strategy across its component parts: responsibility, competence and confidence, suppliers, policies and governance.

  • Accessibility Strategy Review

    Key: Embed Strategy

    We offer strategic review and analysis for organisations with multiple digital products, and for those with a single product. Both include a strategic review of the product(s), accessibility policies and processes, and provide recommendations and support for implementation.

  • Inclusive User Testing

    Key: Enable Process

    We provide two options, we can do inclusive user testing for you, or add testing with disabled people to the user testing you’re already doing. And we can also train your user testers to do this themselves.

  • Expert Accessibility Support

    Key: Enable Process

    To build on your training, and help you with applying it on your projects we provide embedded expert support, via: on-call email response over the course of a project, or scheduled remote or on-site surgeries for your team to drop in and talk through issues with our specialists.

  • Accessibility Maturity Benchmarking

    Key: Expand Awareness

    We provide two ways of benchmarking your current level of accessibility maturity: benchmarking your organisation’s accessibility processes, and benchmarking a key product to check their results