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BBC case study: proving Return on Investment (ROI) from accessibility

The BBC is the world’s leading public service broadcaster. They have always had a value to place audiences at the heart of what they do and celebrate diversity. Our founder, Jonathan Hassell, when he was BBC Head of Usability & Accessibility, was tasked with proving the value of digital accessibility to the BBC, and to sustain and grow the corporation’s commitment to inclusion over time. Find out how he did this by: maximising the audience for services, minimising reputational risk and customer complaints, and creating positive reputational value by ensuring people with disabilities knew about accessibility improvements, winning accessibility awards, and sharing best practice publicly…

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Measuring your return on investment from improving accessibility – Digital Accessibility Experts Podcast 6

The business case for accessibility is really important for motivating organisations to invest in improving the accessibility of their digital products. But the identification and measurement of the return on that investment is the thing that will keep them making accessibility a priority over time. So in this month’s podcast we’re talking about all the different ways you can capture whether the time and money that you’ve spent on accessibility has been worth it.  We’ve some great insights on: how accessibility can turn reputational challenges to PR wins; how accessibility can help maximise your number of customers, and minimise the costs of customer service; does accessibility really improve your SEO; and can accessibility help you recruit and retain a diverse workforce. Check it out here…

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Web accessibility myths 2011 – a call for accessibility advocates to be more business-minded

It’s the time of year when web accessibility advocates tend to produce accessibility myths blogs. As nothing stays still on the web, and many of these blogs are rather old, it’s important that our understanding of accessibility myths moves on to.
So, here’s Part One of some accessibility myths I’d like to expose to clear out the cobwebs before 2012. My aim is to challenge some of the accepted assumptions many accessibility advocates hold which I believe are really not serving us, or the disabled and elderly people we are trying to help, well at all.
Being demolished this time: What disabled and elderly people need is accessibility; What website creators need is WCAG 2.0; The best business case for accessibility is the Law; Accessibility is cheap… no, it’s expensive… no, it’s cheap…; We won’t get enough Return on Investment; and If you build it (to be accessible) then they’ll come…

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