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Measuring your return on investment from improving accessibility – Digital Accessibility Experts Podcast 6

The business case for accessibility is really important for motivating organisations to invest in improving the accessibility of their digital products. But the identification and measurement of the return on that investment is the thing that will keep them making accessibility a priority over time. So in this month’s podcast we’re talking about all the different ways you can capture whether the time and money that you’ve spent on accessibility has been worth it.  We’ve some great insights on: how accessibility can turn reputational challenges to PR wins; how accessibility can help maximise your number of customers, and minimise the costs of customer service; does accessibility really improve your SEO; and can accessibility help you recruit and retain a diverse workforce. Check it out here…

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