Articles tagged with

BBC case study: proving Return on Investment (ROI) from accessibility

The BBC is the world’s leading public service broadcaster. They have always had a value to place audiences at the heart of what they do and celebrate diversity. Our founder, Jonathan Hassell, when he was BBC Head of Usability & Accessibility, was tasked with proving the value of digital accessibility to the BBC, and to sustain and grow the corporation’s commitment to inclusion over time. Find out how he did this by: maximising the audience for services, minimising reputational risk and customer complaints, and creating positive reputational value by ensuring people with disabilities knew about accessibility improvements, winning accessibility awards, and sharing best practice publicly…

Tags: , ,

Real-world accessibility insight: Why you should read the Hassell Inclusion blog

Today sees the official launch of the v1.0 website for my new business, Hassell Inclusion. Having left the BBC at the end of July after 9 years, I’m genuinely excited about the opportunity to share the huge amount of experience I was honoured to pick up there more freely than I’ve been able to in the past. On the website you can find the vision for the company and the services that we provide. Part of that vision is continuing the blogging I started when I was at the BBC…

Tags: , , , , , , , , , , ,