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BBC case study: proving Return on Investment (ROI) from accessibility

The BBC is the world’s leading public service broadcaster. They have always had a value to place audiences at the heart of what they do and celebrate diversity. Our founder, Jonathan Hassell, when he was BBC Head of Usability & Accessibility, was tasked with proving the value of digital accessibility to the BBC, and to sustain and grow the corporation’s commitment to inclusion over time. Find out how he did this by: maximising the audience for services, minimising reputational risk and customer complaints, and creating positive reputational value by ensuring people with disabilities knew about accessibility improvements, winning accessibility awards, and sharing best practice publicly…

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Implementing BS 8878 step 3: user research to find the size and needs of your web product’s audiences

What do you know about your website’s target audiences? How they use the web. What they might want from your site. What do you really know? Are they like you or very different? And isn’t it a good idea to spend some time and effort working that out before you start creating something for them? Because if you don’t understand the users you are creating the site for, even if you create a usable site, it may not be one they actually want…

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