Marketers and agencies are increasingly recognising the benefits of recruiting from a more diverse pool of talent, particularly the neurodivergent community. However, according to Jonathan Hassell, CEO of digital accessibility…
Working with influencers to engage with consumers is now an established marketing channel for major brands. In this article, Jonathan Hassell, emphasises the importance of brands briefing their influencers to…
2024 saw major shifts in accessibility — from companies moving from WCAG 2.1 to 2.2, to AI’s growing role in digital inclusion, and deadlines from the European Accessibility Act (EAA)…
Diversity, Equality and Inclusion (DEI) is hitting the headlines. Here Jonathan Hassell urges marketers to step away from the politics and focus on why inclusive representation and design still need…
We’ve all heard of ‘greenwashing’, but what about ‘purple washing’? Here Jonathan Hassell, discusses how paying lip service to disabled consumers could have a damaging impact, both reputationally and commercially.
This year, Strictly Come Dancing’s Chris McCausland has captured the imagination of the British public, mainly as he has no visual reference of the dances he is learning. Each week,…
As Christmas shopping season gets underway, consumers will be checking their emails and social channels to find the best online deals and bargain buys. However, for those who have impairments…
Earlier this year the Financial Conduct Authority (FCA) released new guidance on the use of memes, reels and gaming streams in the promotion of financial products, including more stringent rules…
In our newsletter we share information about digital technology and how it can help people with disabilities and older people.