Accessibility in Marketing: the Opportunities and 3 Key Challenges

Whatever the size of your organisation, marketing is key.

How you communicate with existing and potential customers could be the difference between winning or losing them, and accessibility is key to that.
In this webinar, we discuss essential topics for 2025:

  1. What you can win – Increasing Reach. How much will inclusion of people with disabilities and older people in marketing increase the reach of your messaging?
  2. How can AI help? Will AI get you accessibility in marcomms materials for free?
  3. Making this the way you work. How do you get accessibility embedded into your marketing processes?
  4. Marketing to people with disabilities – what the EAA requires. Communicating about the accessibility of your services could bring more people to them, and is required by the EAA.
  5. Marketing to people with disabilities – authenticity. How do you go beyond nodding at disability and tell stories about disability and accessibility authentically?

Members Only Content Join HiHub for free access to this content... and much more

HiHub is your home for exclusive access to resources, tools and tips about digital accessibility and inclusion, from Hassell Inclusion.

Membership of HiHub is free and gives you full access to our webinar video archive (over 3 days free training!), downloads & guidance to help you on your accessibility journey whether you’re: an advocate for diversity and inclusion; your organisation’s accessibility lead; a product or campaign manager; or a member of a team creating sites and apps.

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Need to know how to make your Marketing Creative accessible?

Enables marketing creatives to understand accessibility principles, and how to design campaign materials inclusively across multiple media types (including videos, social media, banner ads, print & more).

The course takes creatives through an understanding of why accessibility is essential in campaigns to get your message across to everyone. It introduces the principles of accessibility for different elements of campaigns (colour, text and images) and how to use them across cross-channel media.

More on Marketing Creatives course
Three wooden cubes that form the expression 'European Accessibility Act'

Need help with the European Accessibility Act?

The European Accessibility Act (EAA) deadline – June 28th 2025 – is now past. And many organisations are still waking up to the idea they’ll have to do something or risk fines in each of the 27 EU Member States they provide products or services in for consumers.

Our bespoke EAA Workshops brief your product, technical and legal teams on how to minimise your risks from the EAA, based on the level of accessibility of services and products you provide to consumers in the EU, and how you can win from your accessibility work by ensuring your accessibility documentation communicates to people with disabilities why they should use your products and services.

Contact Us for more details

If you’ve only got 1 hour a month to improve your digital accessibility knowledge, spend it with us! Digital Accessibility Experts Live

Come and join us at our free monthly webinar:

Upcoming webinars:

  • 23rd October – ‘How to Craft a Strategic Accessibility Plan That Gets Funded’
  • 20th November – ‘What you need to know about the links between AI and Accessibility for 2026’
  • 11th December – ‘Accessible by Design: Building Better from the Start’
  • 22nd January – ‘Trends in Digital Accessibility for 2026’
Register your place