Digital ageism: are you ignoring the online needs of older consumers?

Older consumers have some of the most disposable income of any age demographic. Yet, they are often being let down by a poor online buying experience and comms that doesn’t take their preferences into account. Here, Jonathan Hassell, CEO at digital accessibility specialists Hassell Inclusion, looks at why marketers need to avoid stale stereotypes of ‘older consumers’ and embrace this digitally-savvy audience.

Read the full article here: https://www.thedrum.com/open-mic/digital-ageism-are-you-ignoring-the-online-needs-of-older-consumers