New year, new brand? Why accessibility should be your top priority

As we enter the 2026 planning season, it’s likely that some companies will be considering a rebrand as part of their New Year marketing strategies. But, how many are thinking about accessibility when they’re thinking about a brand refresh? Jonathan Hassell, CEO at Hassell Inclusion, argues why accessibility should be a key part of the rebranding priority list.

Read the full article here: https://www.thedrum.com/industry-insight/new-year-new-brand-why-accessibility-should-be-your-top-priority