Empowering organisations globally to embed digital accessibility

Why Digital Inclusion?

At Hassell Inclusion we’re passionate about digital accessibility.

It’s about enabling inclusive web and app user experiences for everyone.

So why should you care about inclusion?

Take these 100 ordinary people…

  • 6 may have difficulty hearing this video
  • 11 may have difficulty reading or even seeing the words
  • 4 may have difficulty using a mouse
  • 18 are likely to be older and may be developing a mixture of all these difficulties
  • And these 5 people who are colour blind and can’t see the colours of these dots like everyone else, so may miss some of the information

Many more may not have an impairment but they will care about someone who does: children, parents, siblings, or a friend.

Or you may have a temporary impairment and use voice recognition if you’ve broken your arm, or when you’re cooking.

People, just like you and me, who can’t finish their online shop, research their family holiday, or do their banking on their phone.

At Hassell Inclusion we’re experts in digital accessibility.

We help you to not just fix a problem, but to embed solutions in your organisation.

Hassell Inclusion – access for everyone.

Our latest in thought leadership

Mini Client Case Studies

  • Pioneering Guidelines for Neurodiversity 

    • Reviewed existing contradictory guidance for creating websites to meet autistic people’s needs
    • Facilitated user-research with autistic and dyslexic people to deeply understand their digital needs and preferences
    • Created new digital accessibility guidelines for neurodiverse users from research findings, also adopted by organisations like HSBC  
    Delighted that we proved it’s possible to create guidelines to cover the wide range of needs and preferences of different people with autism to plug the gap in WCAG.

    Jonathan Hassell, CEO Hassell Inclusion
    Find out about our User Research
    Man at cafe on phone
    Delighted that we proved it’s possible to create guidelines to cover the wide range of needs and preferences of different people with autism to plug the gap in WCAG.

    Jonathan Hassell, CEO Hassell Inclusion

  • Industry Benchmarking for Sector Change

    • Ran collaborative Live Audit sessions with airlines to identify both WCAG and consumer journey accessibility successes and issues
    • Facilitated ‘Speed dating’ user-research sessions with consumers to identify needs and insights
    • Synthesised audit and user-research into benchmark report to create ranking and organisation summaries 
    This report highlights that there is still a way to go for the industry to provide a smooth digital experience for passengers.

    Anna Bowles, Head of Consumer
    Find out about our Audits
    Row or airplanes
    This report highlights that there is still a way to go for the industry to provide a smooth digital experience for passengers.

    Anna Bowles, Head of Consumer

  • Award Winning Workshops

    • Held cross-functional workshops to identify standout accessibility initiatives for awards entry
    • Created bespoke awards application roadmaps
    • Created awards entries to highlight accessibility ROI and grow accessibility reputation
    • Won ServiceNow multiple awards for accessibility in 2024 and 2025
    I'm so pleased we have taken the Gold for Best Digital Accessibility with Hassell Inclusion at the Digital Impact Awards!

    Eamon McErlean, VP & Global Head of Accessibility
    Find out about our Awards Workshop
    I'm so pleased we have taken the Gold for Best Digital Accessibility with Hassell Inclusion at the Digital Impact Awards!

    Eamon McErlean, VP & Global Head of Accessibility

  • Going Beyond WCAG

    • Identifying improvements for customer journeys beyond WCAG
    • Live audit approach to discuss and collaborate on solutions
    • Deeper understanding on the challenges real world users face
    Fixes made a massive 73% reduction in IDV selfie video errors, which goes to show that an accessible app helps everyone have a great experience.

    Proud designer, Monzo
    Find out more about our Live Audits
    Making identity verification more accessible.
    Fixes made a massive 73% reduction in IDV selfie video errors, which goes to show that an accessible app helps everyone have a great experience.

    Proud designer, Monzo

  • Taking a Human Approach

    • Testing beyond WCAG to understand the accessibility user experience
    • Worked with developers to identify and fix issues found
    • Identified and removed journey blockers for online donations 
    Understanding the user experience and business impact of accessibility issues was a great-value, informative and worthwhile experience.

    Find out more about our Live Audits
    Smiling boy
    Understanding the user experience and business impact of accessibility issues was a great-value, informative and worthwhile experience.

If you’ve only got 1 hour a month to improve your digital accessibility knowledge, spend it with us! Digital Accessibility Experts Live

Come and join us at our free monthly webinar:

Upcoming webinars:

  • 21 August – ‘Everything You wanted to know about Accessibility (but didn’t know who to ask)’ Live Q&A with Jonathan Hassell
  • 25th September – ‘Now we’re past the EAA Deadline – What Should You Do Now?’
  • 23rd October – ‘How to Craft a Strategic Accessibility Plan That Gets Funded’
Register your place

What Our Clients Say

  • Bequeathed: We already had an audit with lots of things we ought to do. It didn't say what to do in terms of what we needed to achieve. We needed an expert to help us define what our accessibility objective was, to work with us on a plan to actually achieve this goal, and to provide the appropriate support during the project. What we really liked about Hassell Inclusion was that they changed our culture - training and supporting us to make accessibility part and parcel of how we approach our workload, not just during the project timeframe, but for the future...
    Pier Thomas, Chief Operating Officer, Bequeathed
  • Tearfund: Working with Hassell Inclusion enabled us to really understand the user experience and business impact of accessibility issues on our sites, and to fix them. It was a great-value, informative and worthwhile experience.
    Hannah Graham, Head of Digital, Tearfund
  • Galaxkey: The advantage of working with Hassell Inclusion was their executives understand the software development process. This made the entire experience seamless for our team to understand and then implement. The last thing any software product company needs is to redesign everything. But the solutions provided by Hassell were easy to implement and super practical.
    CEO, Galaxkey
  • Global brand: We’re always eager to learn from organisations that inspire us. So we were excited about Jonathan bringing us his experience from the BBC. The lunch & learn and workshop were extremely useful and insightful in opening our eyes to what we had to gain from accessibility. It was a great start to helping us incorporate accessibility within our ways of working.
    UX designer, Global brand
  • Payfont: We were delighted to work with the creators of BS 8878 to achieve our goal of compliance with such a crucial standard to include our missing 20% of users - in tandem this has allowed us to implement a solid foundation on which we can continue to develop our commitment to our wider and longer term accessibility and usability aims within our products. Throughout, it was a pleasure working with Jonathan and his team to achieve this.
    Sophie Lanc, Head of Creative Technologies, Payfont
  • Scope: Because of Hassell Inclusion’s comprehensive accessibility training, we now have a team who are far more confident on how to deliver accessible digital experiences. Our new in-house expertise means in future we can test the accessibility of all of Scope’s digital platforms without having to pay for outside help.
    Ceri Balston, Head of Digital, Scope
  • BBC: Jonathan was a pleasure to work with at the BBC. I enjoyed my time with him and he always delivered. Even under the enormous budgetary & experience challenges we faced together.
    Richard Titus, (Forrmer) Head of User Experience & Design, BBC
  • Reflex Arc: When we started working with Hassell Inclusion to help students with communication difficulties, I never thought it would give me experience and skills that would help me create innovative mainstream VR experiences for the likes of Reebok. This is where thinking differently has got us. It’s been quite a journey...
    Richard England, Director, Reflex Arc
View our Case Studies
Summary of key report findings including: 12million over-65s in the UK, 63p in every pound will be spent by then by 2040, they currently spend £163 a month online on average, 60% of over-65s have good or more confidence level online, but 81% say they have frustrations, 11% of over-65s say they would spend more if websites and apps were easier to use

Find out more about your 'Golden Opportunity' Are you serving the needs of older online customers?

Our populations are ageing. The retirement age is being pushed back in most countries. And the over-70s are the UK’s most online adults after twentysomethings, with considerable spending power.

So it is essential that the digital needs of older people are considered when creating websites, mobile apps and digital workplace tools.

In late 2023 we conducted research into the digital preferences, needs and online activities of 1,296 over-65s in the UK.

Our report details findings such as: Which services do they engage with online? How easy do they find using them? And how much more would they spend online if sites and apps took their needs fully into account?

Get actionable insights to help your organisation engage this sizeable demographic, and convert them into loyal, satisfied customers.

Get the Golden Opportunity report

How can digital accessibility help you meet your business goals? Keen to get started? Take the ISO 30071-1 Digital Accessibility Maturity Scorecard

The simplest way to get started is by completing our free award winning ISO 30071-1 Digital Accessibility Maturity Scorecard.

The short questionnaire asks a series of questions related to 9 key areas of accessibility.

Within 15 minutes you can get a good understanding of where you are now, your strengths and weaknesses with a personal report based on your responses to the questions.

It’s a fantastic starting point for a conversation with us.

Of course, if you’d prefer to talk to us straight away, please get in touch here

Find your score

Some of the Organisations we have Helped

  • ServiceNow logo
  • Mirum
  • New Look
  • Science Museum
  • Canon
  • Google
  • HSBC
  • BBC
  • Argos
  • Pearson
  • Haleon logo
  • Scope