Rapid insights, big impact User research via ‘Speed Dating’

‘Speed Dating’ is a fast-paced user research method designed to spark insights and empathy.

It involves short, focused sessions allowing you to meet around 6 participants across 2 hours, all of who have different disabilities. During these sessions, participants share their experiences and answer questions about digital products or services, giving teams a quick window into diverse perspectives.

Our ‘Speed Dating’ service allows you to inject authentic accessibility awareness into your organisation or team, to understand how your digital services and customer service are landing with people with disabilities.

It’s also ideal for ideation sessions where rapid insights can shape early design decisions, or when you need a quick understanding of varied user perspectives without the time or cost of full-scale user testing.

Benefits of Speed Dating

  • Creates powerful “aha” moments by connecting teams directly with real users.
  • Humanises accessibility through personal stories and lived experiences.
  • Provides quick qualitative feedback to guide early design decisions.
  • Drives culture change by making accessibility tangible and relatable.

The most powerful meetings of my year

– Digital Product Owner, Healthcare Company

 

What you can expect from working with us

Each session is led by a group of experienced facilitators to ensure smooth communication and accurate insight capture. We deliver this remotely, allowing your stakeholders to benefit from this experience wherever they are.

If requested, we are also able to create video highlights so that you can share the insights around your organisation to further the impact of the sessions.

Talk to us about ‘Speed Dating’

Case Study: Civil Aviation Authority Industry Benchmarking for Sector Change

  • Facilitated ‘speed dating’ user-research sessions with consumers to identify needs and insights
  • Ran collaborative Live Audit Sessions with Airlines to identify both WCAG and consumer journey accessibility successes and issues
  • Synthesised audit and user research into benchmark report to create ranking and organisation summaries

“This report highlights that there is still a way to go for the industry to provide a smooth digital experience for passengers”

Anna Bowles, Head of Consumer, CAA