How to Meet The Digital Needs Of The Wealthiest Generation On The Planet
Baby Boomers are the wealthiest generation on the planet.
The over-70s are the UK’s most online adults after twentysomethings, with considerable spending power.
But people rarely talk about the digital needs of our ageing population, and the link between these and accessibility.
In this webinar, we discuss why organisations should care about serving ageing customers, what older people want from digital, and what you can do to attract and retain this often ignored and undervalued digital audience.
The webinar draws from our research report ‘A golden opportunity – Are you serving the needs of older online consumers?’ which you can download.
The research reveals that:
- 81% of over-65s are frustrated by inaccessible websites and apps.
- 70% say retailers fail to consider age-related impairments such as poor eyesight and reduced fine motor skills that make using websites and apps more challenging.
- Older consumers spend an average of £163 per month online.
- But, more than one in 10 over-65s (equivalent to 1.38 million UK consumers*) said they would spend more online if websites and apps were easier for them to use.
