With new awards celebrating disabled communities at the 2025 Cannes Lions, was this the year that inclusivity and accessibility entered the marketing mainstream? While a welcome move, Jonathan Hassell, CEO…
As we enter the 2026 planning season, it’s likely that some companies will be considering a rebrand as part of their New Year marketing strategies. But, how many are thinking…
With Black Friday, Cyber Monday, and Christmas on the horizon, competition for consumer spending is set to ramp up. With the European Accessibility Act (EAA) now in force, Jonathan Hassell,…
15-20% of the UK population is neurodivergent – and that figure’s growing. In this article, Jonathan Hassell unpacks how marketers can build deeper connections with this audience. Read the full…
When it comes to making digital products and online platforms accessible, there is a tendency to focus on accessibility for B2C customers. However, with social value becoming an increasingly important…
From believing digital accessibility is ‘just about websites,’ to not understanding how it can support business growth, there are many ‘myths’ that are holding back marketers from winning by engaging…
Older consumers have some of the most disposable income of any age demographic. Yet, they are often being let down by a poor online buying experience and comms that doesn’t…
The role of AI-based tools in the advertising and marketing sector is hotly debated. But perhaps one of the most important ways they can add value is in helping to…
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