Hassell Inclusion

Why you need
Including your missing 20% by embedding web and mobile accessibility


Most organizations are oblivious to, or terrified about, web accessibility.


You may be aware that 20% of your customers – people with disabilities – could be clicking away from your websites or mobile apps every day, not having bought anything or found the information they wished to find.


You may have heard from one of this 20%, complaining about problems you can’t reproduce, and asking for what seem like impossible fixes.


Your web teams may have read the industry standard WCAG 2.0 guidelines, but found them impenetrable. Worse, your designers may claim the guidelines are a creative straightjacket that tells them everything they can’t do, but very little about why.


You may have heard that your organization could be sued if you don’t do the right thing, but you don’t know how far they need to go to prevent that.


And you don’t know if there’s anything in it for you other than risk mitigation.


There is another way.


In this book award-winning international accessibility thought-leader, Jonathan Hassell, will take you on a journey to transform your organization to consistently achieve the creation of websites and mobile apps that are usable for all your customers, at the most efficient cost.


He’ll show you how, through following a clear, strategic business-aligned framework – the BS 8878 British Standard on Web Accessibility – you can work out what your organization has to win from accessibility, how to embed the policies and processes necessary to consistently achieve that aim throughout your organization, and how to measure the return on your investment.


As a bonus, the book also includes insights and case-studies from 16 leading accessibility experts worldwide who have done this embedding in their organizations, and comes with a free library of downloadable support tools, templates and videos to help you on your journey to accessibility maturity.

About the author

Professor Jonathan Hassell has over 14 years’ experience of embedding accessibility within digital production teams in FTSE 100 and Fortune 500 companies worldwide. He set the accessibility standards and strategy for BBC Future Media, and authored BS 8878 to help share this best-practice with other organizations to help them get more customers by making their goods and services easily available to disabled and older people.

Print & video case-studies from 17 leading accessibility experts worldwide

  • Axel Leblois (G3ict, USA) on how accessibility laws are created
  • Lainey Feingold (Law Office of Lainey Feingold, USA) on how accessibility laws are litigated
  • Sarah Lewthwaite (Researcher in Disability, UK) and Makoto Ueki (InfoAxia, Japan) on effective accessibility training
  • Judith Fellowes (UX researcher, UK) on understanding disabled and older people’s use of the web
  • Shawn Henry (uiAccess, USA) on accessibility personalization
  • Cam Nicholl & Gavin Evans (DAC, UK) and Steve Green (Test Partners, UK) on cost-effective accessibility testing
  • Jennison Asuncion (LinkedIn, USA) on how accessibility can be embedded in banks and software companies
  • Jeff Kline (State of Texas, USA), Andrew Arch (Australian Government) and David Banes (MADA, Qatar) on embedding accessibility in government
  • Brian Kelly (Cetis, UK) on embedding accessibility in education
  • Debra Ruh on getting a return on your accessibility investment
  • Graham Armfield (WordPress Accessibility SME, UK) on WordPress accessibility
  • Shannon Kelly (PDF Accessibility SME, USA) on PDF accessibility
  • Prof. Martin Wright (Gamelab, UK) on game accessibility
Book cover





What others are saying…

"Jonathan Hassell is one of the shining lights of the global digital accessibility campaign. At the BBC, he ensured that disabled people could access content for both education and leisure. With BSi, he oversaw the development of the first British Standard on web accessibility. Now, with his own company, Hassell Inclusion, he has done the very thing most effective professionals dread doing: he has taken the time and the effort to put everything he knows in one concise volume so that anyone with any influence over the way digital systems are designed can do their part to ensure disabled people are included in the digital future. This is not a dry, difficult read (though it so easily could have been!). The writing is human, personable and written from the perspective of one who understands the challenges ahead but believes a better future is well within our collective grasp. Congratulations, Jonathan, for bringing this important book into being. I hope it gets the wide readership it deserves."


- Julie Howell
Communication Coach
Lead author of PAS/78


As featured in…

Read article in The Guardian

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