Articles for the ‘Video’ Category

An international perspective on the business case behind accessibility – interview with Axel Leblois

After many years, it feels like the business case for accessibility and inclusive design is becoming better understood and acted upon in businesses. This is a clip from an interview I captured with Axel Leblois from G3ict when he was in London a few years ago, where he speaks about the 3 key reasons organisations believe getting involved with accessibility is good business sense, from his perspective as the lead of the UN’s global initiative for accessible ICT. Check it out here…

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Boomers are the largest generation in history – so how do you make sure they can use your website?

Our population is ageing. Boomers are the largest generation in history. They also have significant buying power. So how should you ensure that they can use your websites and mobile apps? Digital technologies, and the accessibility opportunities they offer, have a huge amount to offer to people who are ageing. So here are some insights from my interview with Andrew Arch, who led the WAI-AGE work at W3C on the link between accessibility standards and ageing. Are the needs of people with disabilities and people who are ageing the same? Do older people use screen readers? Do the colours you use on a site matter? If older people prefer tablets and smartphones to computers, what is the main thing they dislike about browsing sites on touchscreens? How do you get people to relate to disability as a personal thing, rather than a technical solution? Find out here…

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The importance of process: why you may be wasting some of your spend on accessibility

Is accessibility becoming an important part of your digital product development? Something that you’re spending increasing time and effort on? In this blog, Hassell Inclusion’s CEO Jonathan Hassell interviews Debra Ruh from Ruh Global Communications on how embedding accessibility in your processes may be more effective than just chasing compliance – anything else is just not sustainable