Articles for the ‘Product Management’ Category

The one small thing people in each digital job role could do in 2019 to improve accessibility – Digital Accessibility Experts Podcast 4

At Hassell Inclusion we believe that each member of a digital development team has a role to play in ensuring that the products they create are accessible. However, often people don’t understand the accessibility requirements that they need to deliver in their role. While it’s not that difficult for designers, developers, content authors and testers to find specific accessibility requirements for their work in WCAG, it’s much harder for a governance manager, test strategy manager or social media manager to find out how accessibility plays into what they do. We may be a couple of months into 2019 now, but New Years’ Resolutions are still on our minds. So for this podcast, we sat down as a team to discuss one small thing people in each role could change or add into their work to really make a difference to the accessibility of the products that they work on. Small changes in what you do can make big changes to the accessibility of your products. Check it out here…

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Boomers are the largest generation in history – so how do you make sure they can use your website?

Our population is ageing. Boomers are the largest generation in history. They also have significant buying power. So how should you ensure that they can use your websites and mobile apps? Digital technologies, and the accessibility opportunities they offer, have a huge amount to offer to people who are ageing. So here are some insights from my interview with Andrew Arch, who led the WAI-AGE work at W3C on the link between accessibility standards and ageing. Are the needs of people with disabilities and people who are ageing the same? Do older people use screen readers? Do the colours you use on a site matter? If older people prefer tablets and smartphones to computers, what is the main thing they dislike about browsing sites on touchscreens? How do you get people to relate to disability as a personal thing, rather than a technical solution? Find out here…

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Relearnability – how to keep your disabled users through a website redesign

Despite our aversion to change, new versions of websites and apps are being released at an increasing rate. Product Managers do this to add new functionality, restructure creaking information hierarchies, or just to keep up with current design trends. However, whenever you change a digital product there will be a period in which your users will feel uncomfortable, as they have to re-learn how to use it. Even if the new site is more accessible than the previous one, if it’s structured differently you can actually lose disabled users, as the challenge of re-learning how to use a site can be a big challenge. So how can you prevent this?

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