Articles for the ‘Product Management’ Category

Going from good to great in digital accessibility – Digital Accessibility Experts Podcast 7

This month on the Digital Accessibility Experts podcast we have Rob Wemyss, one of our Hassell Inclusion Accessibility Managers who helps organisations mature in accessibility, talking about going from “good to great” in accessibility – what do you do when you’re good at this stuff but you want to push it to that next level? We’ve some great insights on: making your accessibility testing efficient by getting all your team to do it early, rather than waiting for an audit just before launch; the value of moving from looking at accessibility as compliance to looking at accessibility as customer experience, how to motivate people to make that change in mindset, and some examples of what organisations have to win by doing that; the importance of getting accessibility right in procurement as well as product development; and the importance of consistency in the accessibility of all your digital products. Check it out here…

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Why did we need another accessibility standard? – the birth of ISO 30071-1

Many people have said “2019 is the year inclusive design goes mainstream”. No wonder that this month’s Global Accessibility Awareness Day gained more interest than ever before. But if inclusive design and digital accessibility are “so hot right now”, how do we help organisations to adopt it as part of the way they work? And how do we help them do that efficiently, drawing from the experience of people who’ve been working on this for decades? We believe this week’s publication of ISO 30071-1 is a great step forwards in answering these questions. Here’s the story behind why our CEO spent a lot of time and energy over the last few years leading the process to take British Standard BS 8878 and turn it into an international Standard…

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ISO 30071-1: Announcing a new international accessibility standard to help organisations embed inclusive design

We are delighted to announce that the new International Standard ISO 30071-1 has been published to help organisations all over the world embed accessibility in their organisations and digital production processes. Find out all about the new Standard here, from its project lead, our CEO Jonathan Hassell…

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The one small thing people in each digital job role could do in 2019 to improve accessibility – Digital Accessibility Experts Podcast 4

At Hassell Inclusion we believe that each member of a digital development team has a role to play in ensuring that the products they create are accessible. However, often people don’t understand the accessibility requirements that they need to deliver in their role. While it’s not that difficult for designers, developers, content authors and testers to find specific accessibility requirements for their work in WCAG, it’s much harder for a governance manager, test strategy manager or social media manager to find out how accessibility plays into what they do. We may be a couple of months into 2019 now, but New Years’ Resolutions are still on our minds. So for this podcast, we sat down as a team to discuss one small thing people in each role could change or add into their work to really make a difference to the accessibility of the products that they work on. Small changes in what you do can make big changes to the accessibility of your products. Check it out here…

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Boomers are the largest generation in history – so how do you make sure they can use your website?

Our population is ageing. Boomers are the largest generation in history. They also have significant buying power. So how should you ensure that they can use your websites and mobile apps? Digital technologies, and the accessibility opportunities they offer, have a huge amount to offer to people who are ageing. So here are some insights from my interview with Andrew Arch, who led the WAI-AGE work at W3C on the link between accessibility standards and ageing. Are the needs of people with disabilities and people who are ageing the same? Do older people use screen readers? Do the colours you use on a site matter? If older people prefer tablets and smartphones to computers, what is the main thing they dislike about browsing sites on touchscreens? How do you get people to relate to disability as a personal thing, rather than a technical solution? Find out here…

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Relearnability – how to keep your disabled users through a website redesign

Despite our aversion to change, new versions of websites and apps are being released at an increasing rate. Product Managers do this to add new functionality, restructure creaking information hierarchies, or just to keep up with current design trends. However, whenever you change a digital product there will be a period in which your users will feel uncomfortable, as they have to re-learn how to use it. Even if the new site is more accessible than the previous one, if it’s structured differently you can actually lose disabled users, as the challenge of re-learning how to use a site can be a big challenge. So how can you prevent this?

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