Articles for the ‘Product Management’ Category

Boomers are the largest generation in history – so how do you make sure they can use your website?

Our population is ageing. Boomers are the largest generation in history. They also have significant buying power. So how should you ensure that they can use your websites and mobile apps? Digital technologies, and the accessibility opportunities they offer, have a huge amount to offer to people who are ageing. So here are some insights from my interview with Andrew Arch, who led the WAI-AGE work at W3C on the link between accessibility standards and ageing. Are the needs of people with disabilities and people who are ageing the same? Do older people use screen readers? Do the colours you use on a site matter? If older people prefer tablets and smartphones to computers, what is the main thing they dislike about browsing sites on touchscreens? How do you get people to relate to disability as a personal thing, rather than a technical solution? Find out here…

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Relearnability – how to keep your disabled users through a website redesign

Despite our aversion to change, new versions of websites and apps are being released at an increasing rate. Product Managers do this to add new functionality, restructure creaking information hierarchies, or just to keep up with current design trends. However, whenever you change a digital product there will be a period in which your users will feel uncomfortable, as they have to re-learn how to use it. Even if the new site is more accessible than the previous one, if it’s structured differently you can actually lose disabled users, as the challenge of re-learning how to use a site can be a big challenge. So how can you prevent this?

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