Articles for the ‘Case studies’ Category

BBC case study: proving Return on Investment (ROI) from accessibility

The BBC is the world’s leading public service broadcaster. They have always had a value to place audiences at the heart of what they do and celebrate diversity. Our founder, Jonathan Hassell, when he was BBC Head of Usability & Accessibility, was tasked with proving the value of digital accessibility to the BBC, and to sustain and grow the corporation’s commitment to inclusion over time. Find out how he did this by: maximising the audience for services, minimising reputational risk and customer complaints, and creating positive reputational value by ensuring people with disabilities knew about accessibility improvements, winning accessibility awards, and sharing best practice publicly…

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What success in embedding accessibility looks like – video interview with GAAD’s Jennison Asuncion

Global Accessibility Awareness Day (GAAD) has arrived again. To celebrate, we’re publishing a video interview with Jennison Asuncion – one half of the team who created the idea, and a good friend of Hassell Inclusion. Jennison’s a well-known advocate for accessibility, who now heads up accessibility at LinkedIn. Watch the video to find out: why Jennison is so passionate about accessibility; how he and Joe Devon came up with the idea behind GAAD; how he embedded accessibility into the ways of working at his old employer – a bank in Canada; and how BS 8878 can help other organisations to do the same. Check it out here…

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Scope website case study: Train-Test-Support strategy – spend your money on training not audits

Scope, the disability equality charity in England and Wales, asked us to help them make sure their new site worked for every single one of their users, and to demonstrate that great design and great accessibility can go hand in hand. Find out how our Train-Test-Support strategy helped them efficiently deliver on their goals, while empowering their team to keep the site accessible in the future…

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