Articles for the ‘Captioning and descriptive video’ Category

Measuring your return on investment from improving accessibility – Digital Accessibility Experts Podcast 6

The business case for accessibility is really important for motivating organisations to invest in improving the accessibility of their digital products. But the identification and measurement of the return on that investment is the thing that will keep them making accessibility a priority over time. So in this month’s podcast we’re talking about all the different ways you can capture whether the time and money that you’ve spent on accessibility has been worth it.  We’ve some great insights on: how accessibility can turn reputational challenges to PR wins; how accessibility can help maximise your number of customers, and minimise the costs of customer service; does accessibility really improve your SEO; and can accessibility help you recruit and retain a diverse workforce. Check it out here…

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Netflix captions lawsuit settlement – how the perception of why you’ve improved your accessibility is vital for ROI

The captions lawsuit between NAD and Netflix has now been settled, with an agreement for Netflix to achieve 100% captioned programmes within 2 years and to pay costs of $755,000 in legal fees. So what does this mean for Netflix, NAD, the hard-of-hearing people that organisations like NAD represent, and the web industry in general? What will Netflix have to do to gain the maximum return on investment for their extra captioning work? And what can all organisations learn from the case about how to portray their accessibility decisions to disabled audiences?

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NAD vs Netflix captions lawsuit: is LoveFilm in the UK even more exposed?

Last week, a U.S. federal judge allowed a lawsuit that would require Netflix to include closed captioning on all its Watch Instantly content to move forward, denying Netflix’s request for the dismissal of the case. However, possibly as a result of this lawsuit, Netflix is already doing more than almost any other video-on-demand supplier to enrich its content with captions / subtitles. So are other VOD suppliers like LoveFIlm in danger of facing similar lawsuits in the UK?

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GLAD vs CNN closed-captions lawsuit: finding a win-win for broadcasters and deaf people

On Saturday a Californian court refused to dismiss a suit by deaf Californians against CNN for its refusal to add closed captioning to news video clips on its website. In this blog, Jonathan Hassell, who managed the introduction of captions to BBC iPlayer, looks at what news sites would need to do to introduce captions, identifies the key issues affecting users and broadcasters’ costs and USPs, and suggests a way for both sides of the suit to win…

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