Articles for the ‘Accessibility lawsuits’ Category

Measuring your return on investment from improving accessibility – Digital Accessibility Experts Podcast 6

The business case for accessibility is really important for motivating organisations to invest in improving the accessibility of their digital products. But the identification and measurement of the return on that investment is the thing that will keep them making accessibility a priority over time. So in this month’s podcast we’re talking about all the different ways you can capture whether the time and money that you’ve spent on accessibility has been worth it.  We’ve some great insights on: how accessibility can turn reputational challenges to PR wins; how accessibility can help maximise your number of customers, and minimise the costs of customer service; does accessibility really improve your SEO; and can accessibility help you recruit and retain a diverse workforce. Check it out here…

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Inclusive design goes mainstream – how could you benefit from it in 2019?

Happy New Year! It’s the time of year when people look ahead to what they think is going to be important in their part of the digital world this year. So we wanted to do the same for what is going to be important in digital inclusion in 2019. Here’s the first part, about why large organisations are seeing this year as the year inclusive design goes mainstream, and why they believe it’s so important…

The wider picture of accessibility

Over Christmas I’ve been reflecting on this quote from Yacoob Woozeer in this month’s podcast: “Even where people are being taught accessibility, it’s at a component level. They need to see the wider picture. So you need to be more aware of that user journey throughout the system, not just looking at individual aspects of it.” This ‘wider picture’ of accessibility is key to individuals’ growing maturity in accessibility, as it is for organisations’ maturity. So my Christmas blog shares how my book on BS 8878, and the forthcoming ISO 30071-1, can help provide it. Enjoy…

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Does web accessibility really “place ruinous obligations on websites”? – analysis of Internet Association brief

Last week a brief filed by the Internet Association, which represents Google, Amazon, Facebook, AOL and eBay, stated “Applying the ADA to all Web sites may place uncertain, conflicting, burdensome, and possibly ruinous obligations on (our) members.” As many of those member websites include accessibility statements that tell a very different story, Jonathan Hassell asks why such overblown statements are made, what scares website owners about the link between WCAG 2.0 and disability discrimination laws, and whether standards like BS 8878 that advocate an approach based on ‘reasonable accommodations’ may help lower anxiety and restore sense in the debate around accessibility cost-benefits…

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Netflix captions lawsuit settlement – how the perception of why you’ve improved your accessibility is vital for ROI

The captions lawsuit between NAD and Netflix has now been settled, with an agreement for Netflix to achieve 100% captioned programmes within 2 years and to pay costs of $755,000 in legal fees. So what does this mean for Netflix, NAD, the hard-of-hearing people that organisations like NAD represent, and the web industry in general? What will Netflix have to do to gain the maximum return on investment for their extra captioning work? And what can all organisations learn from the case about how to portray their accessibility decisions to disabled audiences?

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NAD vs Netflix captions lawsuit: is LoveFilm in the UK even more exposed?

Last week, a U.S. federal judge allowed a lawsuit that would require Netflix to include closed captioning on all its Watch Instantly content to move forward, denying Netflix’s request for the dismissal of the case. However, possibly as a result of this lawsuit, Netflix is already doing more than almost any other video-on-demand supplier to enrich its content with captions / subtitles. So are other VOD suppliers like LoveFIlm in danger of facing similar lawsuits in the UK?

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GLAD vs CNN closed-captions lawsuit: finding a win-win for broadcasters and deaf people

On Saturday a Californian court refused to dismiss a suit by deaf Californians against CNN for its refusal to add closed captioning to news video clips on its website. In this blog, Jonathan Hassell, who managed the introduction of captions to BBC iPlayer, looks at what news sites would need to do to introduce captions, identifies the key issues affecting users and broadcasters’ costs and USPs, and suggests a way for both sides of the suit to win…

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RNIB and BMI-baby accessibility lawsuit: how BS 8878 can help prevent you getting sued

RNIB have just brought legal action against BMI-baby for its slowness to improve the accessibility of its website. In this article, Jonathan Hassell gives his views on whether a new ‘naming and shaming’ culture is emerging, what’s likely to happen next in the RNIB-BMI-baby case, what BMI-baby should do right now, and how fixing website accessibility without having a longer-term strategy may store up problems for the future…

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