Articles for the ‘Accessibility business case’ Category

Going from good to great in digital accessibility – Digital Accessibility Experts Podcast 7

This month on the Digital Accessibility Experts podcast we have Rob Wemyss, one of our Hassell Inclusion Accessibility Managers who helps organisations mature in accessibility, talking about going from “good to great” in accessibility – what do you do when you’re good at this stuff but you want to push it to that next level? We’ve some great insights on: making your accessibility testing efficient by getting all your team to do it early, rather than waiting for an audit just before launch; the value of moving from looking at accessibility as compliance to looking at accessibility as customer experience, how to motivate people to make that change in mindset, and some examples of what organisations have to win by doing that; the importance of getting accessibility right in procurement as well as product development; and the importance of consistency in the accessibility of all your digital products. Check it out here…

Tags: , ,

BBC case study: proving Return on Investment (ROI) from accessibility

The BBC is the world’s leading public service broadcaster. They have always had a value to place audiences at the heart of what they do and celebrate diversity. Our founder, Jonathan Hassell, when he was BBC Head of Usability & Accessibility, was tasked with proving the value of digital accessibility to the BBC, and to sustain and grow the corporation’s commitment to inclusion over time. Find out how he did this by: maximising the audience for services, minimising reputational risk and customer complaints, and creating positive reputational value by ensuring people with disabilities knew about accessibility improvements, winning accessibility awards, and sharing best practice publicly…

Tags: , ,

Measuring your return on investment from improving accessibility – Digital Accessibility Experts Podcast 6

The business case for accessibility is really important for motivating organisations to invest in improving the accessibility of their digital products. But the identification and measurement of the return on that investment is the thing that will keep them making accessibility a priority over time. So in this month’s podcast we’re talking about all the different ways you can capture whether the time and money that you’ve spent on accessibility has been worth it.  We’ve some great insights on: how accessibility can turn reputational challenges to PR wins; how accessibility can help maximise your number of customers, and minimise the costs of customer service; does accessibility really improve your SEO; and can accessibility help you recruit and retain a diverse workforce. Check it out here…

Tags: ,

An international perspective on the business case behind accessibility – video interview with Axel Leblois

After many years, it feels like the business case for accessibility and inclusive design is becoming better understood and acted upon in businesses. This is a clip from an interview I captured with Axel Leblois from G3ict when he was in London a few years ago, where he speaks about the 3 key reasons organisations believe getting involved with accessibility is good business sense, from his perspective as the lead of the UN’s global initiative for accessible ICT. Check it out here…

Tags: , ,

Inclusive design goes mainstream – how could you benefit from it in 2019?

Happy New Year! It’s the time of year when people look ahead to what they think is going to be important in their part of the digital world this year. So we wanted to do the same for what is going to be important in digital inclusion in 2019. Here’s the first part, about why large organisations are seeing this year as the year inclusive design goes mainstream, and why they believe it’s so important…