Netflix captions lawsuit settlement – how the perception of why you’ve improved your accessibility is vital for ROI
The captions lawsuit between NAD and Netflix has now been settled, with an agreement for Netflix to achieve 100% captioned programmes within 2 years and to pay costs of $755,000 in legal fees. So what does this mean for Netflix, NAD, the hard-of-hearing people that organisations like NAD represent, and the web industry in general? What will Netflix have to do to gain the maximum return on investment for their extra captioning work? And what can all organisations learn from the case about how to portray their accessibility decisions to disabled audiences?