Articles for September 30th, 2011

Implementing BS 8878 step 2: Accessible to whom? Audiences, trade-offs and Inclusive design

Your audience are the people who will make your site successful or not. They are your most important stakeholders, and your only way of managing them is to try to understand their needs and desires and find some way of meeting them through your site. Ensuring that as many people in your primary and secondary audiences can use your website, whatever their abilities or disabilities, is a great way of maximising your customer base. But it’s not possible to create a website that includes absolutely everybody. So how do you balance that ideal with what’s practical…

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